Retail is detail, and the devil is in the detail.
Let's talk retail!
Koen van Dijck
I am a renowned retail and (loyalty) marketing professional and a passionate speaker. With over 30 years of experience in international (food) retail and (loyalty) marketing, I have witnessed several key changes in the industry.
I would describe myself as an entrepreneurial, energetic, and all-round person. I am passionate about what I do, trustworthy and I lead by example. Through my ability to speak various languages and my open personality, I easily connect with people. I often use the word ‘glocal’: think global but act local.
I have designed and implemented short-term loyalty concepts globally for food retail organizations. Moreover, I have spoken at many events and hosted and/or developed multiple trainings, keynotes, master classes, and even a business simulation. I have been responsible for developing, designing, and organizing international events creating unique experiences for clients, suppliers, and colleagues.
I am here to support you in your relevant retail projects; whether on an interim or project base.
During my professional career, I have been responsible for developing, designing, and organizing international events creating unique experiences for international clients, suppliers, and colleagues. From multiple-day events such as Corporate Meetings, Retail Congresses, or Global Sales Meetings to one-off unique meetings such as 10-year jubilee events, Christmas parties, or team events. Both online and offline and always from concept development to execution.
Loyalty is a beautiful phenomenon. It has to be earned. I support organizations with setting up and executing the most effective loyalty concepts for all involved (brands, retailers, and shoppers). Next to that, I can be your partner in strategic conversations and individual projects on loyalty strategies.
Through my ability to speak various languages fluently and my open personality, I easily connect with people. I am used to being in front of (large) groups and taking on the responsibility of delivering a training, keynote, or a masterclass on several topics related to retail, loyalty, and creating an impact on shopper behavior.
With dozens of retail experience tours organized and accompanied, connect with me if you want to experience the Dutch, Spanish, German, UK, or Belgian retail scene. I will not only be your knowledgeable guide on the tour, but I will design the perfect retail experience tour that matches your goals and needs: from developing and hosting the tour to setting appointments for presentations in the stores and creating a retail tour book.
HOW: Be positive
WHAT: Let’s talk retail!
WHY: Getting to the core of relevant retail projects
Getting to the core of relevant retail projects is what I am good at. Welcome to the realm where retail is never boring.
My international background in retail, loyalty marketing, and events and my comprehensive understanding of shopper behavior are the cornerstones of my way of working.
"Let's talk retail!" is more than a phrase. It's the core of what I genuinely want to be involved with. Through compelling content, engaging events, and knowledge-sharing initiatives, I want to contribute my knowledge and experience to relevant retail projects.
The devil is in the detail
So, have you ever heard the saying, "The devil is in the detail"? I sure did, and it hit home when I kicked off my professional journey working on the supermarket floor in Gijon, Spain, more than 30 years ago. Retail, for me, is never boring. I understand that retail success is anchored in the detail. My international background in retail and loyalty marketing as well as my comprehensive understanding of shopper behavior are the cornerstones of my way of working.
Entertain to retain
With a gazillion details to consider, winning over the ever-demanding shoppers’ hearts and wallets requires the cultivation of genuine "loyalty". It's a delicate dance where you must entertain to retain.
Decoding dynamics
At the heart of Retail Relevance lies my focus on loyalty-driven marketing strategies that resonate globally, from the beautiful world of food retail to the different arenas of sports. I am more than just an observer; I am a catalyst for change, and always decoding the retail and loyalty dynamics.
Join me on this exciting journey, and let's explore the fascinating world of retail together. Connect with me to discuss your relevant retail projects.
Koen consistently wins not only exciting projects but also participants‘ hearts and minds during the worthwhile training sessions and education he delivers. He blends strategic thinking with incredible energy, powerful yet relaxed speech, and an in-depth ability to motivate and empower any audience. His passion for Loyalty Marketing is translated into his outstanding results.
Edward Nieuwland - Lecturer ORM Avans | Experienced Data Story Teller & Shopper Insights Practitioner
With his energetic working method, Koen not only represents the interests of all stakeholders but also invests a lot of time in his project team. Koen's quality is that he monitors the big picture and is sharp on the details. He is a marketing professional with whom I enjoy working.
Bas van Hout - Partner at The Cre8ion Lab
I have been working with Koen as a producer for almost 20 years. Together we have realized many major international events. Koen is a detail man. Conceptually and organizationally, he is a great added value for every client who wants a “different” event. Koen always goes for the best. I can highly recommend his knowledge and approach, especially for corporate retail events.
Marc van Laere - CEO Marc van Laere Producties
