Passionate speaker

Let's talk knowledge sharing!

Keynotes | Masterclasses | Workshops

Through my ability to speak various languages fluently and my open personality, I easily connect with people. I am used to being in front of (large) groups and taking on the responsibility of delivering a keynote or a masterclass on several topics related to retail, loyalty, and creating an impact on shopper behavior.

Inspiring food retailers and FMCG clients of MarktEffect

Markteffect constantly brings relevant content to their clients. During a PSV soccer game, I had the honor and opportunity to connect with some 30 people, all active in the beautiful world of grocery retail. In 2 short keynotes, I shed some light on ‘Loyalty’ and ‘How to command attention on the shopfloor’. It was an absolute pleasure to be amongst retail professionals. My keynotes were well received and led to many relevant retail conversations.

Markteffect FMCG night

Quote from Markteffect:

Koen has an enthusiastic way of presenting, ensuring his audience is engaged and involved. His knowledge-sharing makes you rethink how to work and takes your output to a higher level.

Michael Petit - Manager Marketing Markteffect

Introduction to the world of loyalty marketing

For a group of approx. 50 persons, dual students at Avans University of Applied Sciences - Retail Management and Entrepreneurship, I was invited to introduce them to the world of loyalty marketing and touch upon the differences between the long and the short-term versions of loyalty. As these students already work in grocery stores or fast-food establishments, their real-life experiences led to some great questions which were answered with some hands-on examples.

My keynotes

Command attention on the shop floor

Shoppers spend 1.3 seconds observing POS and miss out on 95% of the available POS materials in a supermarket.

I'll address and explain the 4 C's of effective POS which is a useful tool for any marketing initiative that you want to develop or implement.

The Big 5: getting the most out of the shopper journey

Did you know… that 70% of a loyalty program awareness is generated by store staff and in-store communication.

We will take, therefore, a walk in the shoes of a shopper and explore a ‘Marketing Program Activation (MPA) framework' through the Big 5 insights using different examples from around the globe, both off- and online.

Loyalty Marketing Explained

In this keynote, I'll introduce the audience to the world of loyalty (marketing) explaining both long- and short-term loyalty programming.

What elements define high participation, what strategic retailers’ and shoppers’ goals can be reached with loyalty marketing initiatives, what are the differences between the long and the short, and how they can be used to create a win-win-win situation for both shoppers, retailers, and brands?

Boosting omnichannel shopper engagement through loyalty marketing

Data shows that the omnichannel shopper spends two or three times more compared to the ‘single channel’ shopper.

I will show how loyalty marketing initiatives have evolved and are a key element in supporting omnichannel shopper experiences. Sometimes though combining long-term loyalty cards or apps with short-term loyalty campaigns, both on- and offline.

Walk down Loyalty Lane

From its early beginnings, such as the tokens of appreciation back in the 18th century to the more modern versions of loyalty campaigns.

I will walk with my audience down the “Loyalty Lane”.

Hosting events

Let's talk hosting events!

I have had the pleasure of hosting events, big or small. Whether it was for (international) delegates to an event, student visits, company events, or anything in between, I have always done this with much pleasure.

Book presentation

Writer Diane Busink asked me to host one of her book presentations. Diane is the author of several novels. During the 2 hours book presentation, I had the opportunity to interview her on stage, interact with the audience, and understand the whole process that has led to the launch of her latest book, called: “De klapwaakster, of hoe de dansplaag begon.”

For the book retailer, this was another great opportunity to create experience in his store. With an audience of approx 50 persons, who visited his store, we created a win-win situation.

Quote from Diane Busink:

Koen is an enthusiastic host with attention for both the writer and the audience. With clever questions and humor, Koen managed to turn my book presentation into a true literary party, so much fun!

Diane Busink - Writer

Some of my clients / partners:

International Shopper Marketing Institute