Bringing store check into the digital age
Mystery store checks are an absolutely valuable tool to use. However, from the perspective of wanting to have good insights into how the execution of a loyalty program is throughout the campaign, the ‘traditional’ mystery visit didn't meet my demands. Why? First, these campaigns last 18 to 20 weeks, so we could not have insights for the shopfloor every week. Secondly, the data gathered would be made available on a case-to-case (local) basis and I couldn't learn from other globally executed campaigns. And last, but certainly not least, these mystery visits weren't cheap.
For those reasons, I developed and implemented a new tool, called StorePal. Pal stands for Program Activation Live replacing 'mystery shoppers' with on-the-spot digital intelligence and having a substantial increase in program participation.
Challenges
Retailers face many challenges on their journey to a successful loyalty program.
Retailers are aiming to give a boost to their lines of communication and streamline processes. We know first-hand how difficult it can be to monitor in-store execution. The store staff, the anchor of a successful campaign, need to feel more motivated and involved. And now - it's all possible! Are you ready to replace your 'mystery shoppers' with on-the-spot digital intelligence and have a substantial increase in program participation? Meet your truly loyal pal.
Challenge 1: Overlooking execution in all the stores
Overlooking execution in hundreds or even thousands of stores is an almost impossible assignment, yet so relevant. Whether it is week-to-week monitoring of each store involved in the program, feedback communication, or implementation, retailers demand a solution.
Challenge 2: Motivating store staff
Retailers are aiming to give a boost to their lines of communication and streamline processes. We know first-hand how difficult it can be to monitor in-store execution. The store staff, the anchor of a successful campaign, need to feel more motivated and involved. And now - it's all possible!
Say hello to StorePal!
Shop floor communication simplified.
With StorePal, the retailer can make store staff the official champions, who open the lines of communication with head office staff and give full access to monitor in-store execution. Store staff members bridge the gap between the retailer and the shopper and ensure that campaigns are successfully executed in-store. All whilst BrandLoyalty and the retailer can motivate the staff while also overlooking the execution.
What does StorePal deliver?
- Control over your main marketing investments by frequently measuring POS material placement
- Improved on-shelf availability by measuring visual product availability
- More motivated store staff by introducing gamification and having them share their best practices
- Weekly improvements in individual store performance, proven higher turnover growth in StorePal stores
- Opportunity to monitor trade promotions and other relevant store operating details
Gamification gives way to participation
The ultimate championship for your store staff. StorePal has a unique ability to gamify a program and skyrocket participation. While monitoring the in-store execution, performance, product availability, and POS placement, StorePal also includes staff knowledge quizzes that test the staff's knowledge of the campaign.
Each store gets a score from 1 to 100 for every quiz that staff take part in, and get a time bonus if they complete the task quickly. The scores are then added to the leaderboard in the app, which turns a program into the ultimate competition for the staff! Regional managers are also not left out of the game; they use StorePal dashboard to compete against each other for the best execution in their stores. In addition to this, the quizzes can be customized and personalized by the retailer to ask the most relevant questions for its program. Store champions are continuously incentivized to raise their rank on the leaderboard and win rewards!
StorePal won the Innovation of the year Award in 2017!
What users have said:
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